Placer.ai is a powerful tool that uses advanced technology to provide valuable insights into consumer behavior and foot traffic patterns. By analyzing data from various sources, Placer.ai helps businesses understand where their customers come from, how long they stay, and what drives their visits.
This information can improve marketing strategies, optimize store locations, and enhance customer experiences. Whether you run a retail store, shopping center, or any physical location, Placer.ai’s detailed analytics can help you make smarter decisions and stay ahead of the competition. In this guide, we’ll explore how Placer.ai works, as well as Placer AI competitors and reviews.
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About placer.ai
Placer.ai is a platform that helps businesses understand foot traffic and how people behave in different places. It looks at visit trends, trade areas, and demographics to help companies make smart choices about marketing, where to open stores, and how to compete with others.
This information is useful for many types of businesses, including stores, real estate companies, grocery stores, restaurants, and city organizations. Placer.ai helps over 4,000 customers improve their strategies and better engage with their customers.
Since starting in November 2018, Placer.ai has grown a lot. They began with basic location data and, after raising $100 million in January 2022, expanded to provide more detailed insights. Now, they also offer information on crime rates, planned developments, and traffic counts.
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Company founders include Noam Ben-Zvi (CEO), Zohar Bar-Yehuda (Data Scientist), Oded Fossfeld (CTO), and Ofir Lemel (CPO). Initially, they focused on real estate and retail but now also work with grocery stores, restaurants, shopping centers, and more.
How Does Placer.ai work?
Placer.ai uses advanced technology to give businesses insights into how people visit and behave at physical locations. Here’s how it works:
Location Intelligence and Foot Traffic Analysis: Placer.ai uses machine learning and data science to analyze foot traffic. This helps businesses and community leaders understand how many people visit certain places and what they like to do there.

Data Collection Methodology: The company collects anonymous geolocation data from mobile devices. They make sure this data is private by removing any personal information. Then, they combine this data with other information to understand how people travel and visit different locations.
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Insights and Applications: Placer.ai’s platform helps businesses identify their best customers and focus their marketing efforts. They can predict how new tenants might affect business and see how promotions, holidays, and events impact visitor numbers. It also offers customer insights, demographics, customer journeys, and competitive benchmarking, helping retailers, real estate professionals, and other stakeholders make smart decisions.
However, Placer.ai provides businesses with insights into customer behavior and foot traffic through technology and data analysis. This allows companies to make better decisions and improve their operations.
How does Placer AI get its data?
Placer.ai gets its data from various sources using advanced technology. Here’s a breakdown of how they collect their data:

- Panel Variations: Technological and application source changes over time are normalized. Placer.ai’s data is aggregated, extrapolated, and stripped of identifiers to ensure privacy.
- Location and POIs: Placer.ai uses WiFi, GPS, beacons, and user motion to determine accuracy. They also match Points of Interest to locations, requiring a highly accurate and current list of places.
- Volume and Methodology: Panel sizes are required to be large enough to reflect visitors accurately. The company collects geolocation data from mobile devices in an anonymized fashion, supporting clients’ needs to measure store traffic and the results of marketing campaigns intended to drive store traffic.
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In summary, Placer.ai collects data from various sources, including mobile devices, to provide accurate and valuable insights into foot traffic and customer behavior.
Placer.ai Competitors
Qlik Sense
Qlik Sense is a tool that helps businesses understand how people behave and move around different places. It uses maps and data to show where customers go and what they do. This allows companies to make smart decisions about how to attract more customers and improve their stores.
Esri ArcGIS
Esri ArcGIS is a tool that helps businesses understand how people move around and behave in different places. It uses maps and special tools to determine where people go and how they act. This information helps businesses make good choices about where to put their stores and how to advertise.
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Geopointe
Geopointe is a tool that helps businesses understand how people move and act in different places. It works together with Salesforce to show where customers go and what they do. This allows companies to make smart choices about how to improve their stores and make customers happy.

Gravy Analytics
Gravy Analytics is a tool that helps businesses understand how people behave and move around in real life. It uses special tools to figure out where customers go and what they do. This allows companies to make good choices about how to advertise and grow.
Adentro
Adentro is a tool that helps businesses understand how people behave and move around in different places. It utilizes exceptional tools to indicate where customers go and what they do. This allows companies to make smart choices about how to improve their stores and make customers happy.
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Near Intelligence
Near Intelligence is a tool that helps businesses understand how people behave and move around in different places. It uses special tools to figure out where customers go and what they do. This allows companies to make good choices about how to advertise and make customers happy.
Allspark
It is the best alternatives that help businesses understand how people behave and move around in different places. This allows companies to make smart choices about how to improve their stores and make customers happy.
Alteryx
It is a tool that helps businesses understand how people behave and move around in different places. It uses special tools to figure out where customers go and what they do. This allows companies to make good choices about how to advertise and make customers happy.
Data Appeal Company
Data Appeal Company is a tool that helps businesses understand how people behave and move around in different places. It uses special tools to show where customers go and what they do. This allows companies to make smart choices about how to improve their stores and make customers happy.
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Xtract
It is a tool that helps businesses understand how people behave and move around in different places. It uses special tools to show where customers go and what they do. This allows companies to make smart choices about how to improve their stores and make customers happy.
Placer AI reviews
User Testimonials:
- “Placer.ai provides invaluable, fact-based insights that have proven instrumental in our decision-making processes. The data has empowered us to make strategic, informed choices for our business.”
Employee Satisfaction:
- “Employees have spoken highly of Placer.ai, mentioning positive experiences and optimistic outlooks.. The company’s compensation and benefits are particularly well-regarded, contributing to an overall positive work environment.”
Value and Features:
- “The ability to utilize foot traffic data for comprehensive property analysis and client presentations has been a game-changer. Placer.ai’s Analytics capabilities have significantly enhanced our sales intelligence, earning praise from buyers and users alike.”
These testimonials and feedback reflect Placer.ai’s positive impact on providing valuable, data-driven insights for businesses across various industries.
How much does Placer Ai cost
The cost of Placer.ai is customized based on each business’s specific needs. Factors influencing the price include:
- The level of features and functionalities required.
- The size of the organization.
- The duration of the subscription.
Placer.ai does not offer a free plan, but it provides flexible subscription options with monthly and annual plans available.
For a precise quote tailored to your business requirements, you are recommended to contact the Placer.ai sales team directly. They can provide detailed pricing information and discuss any additional costs for advanced features or support services.
FAQs About How does placer.ai work?
Is there a free subscription?
Yes, Placer.ai offers a free version. You can sign up for the freemium edition, but keep in mind it only includes limited features.
Is there an extra charge for Customer Success service?
No, once you become a customer, you get a dedicated Customer Success Manager included in your subscription at no additional cost.
Do you offer licenses for students or researchers?
Yes, educational users can sign up for the free edition to access valuable insights at no cost. Learn more about Placer’s Data for Good initiative.
Summary
In conclusion, Placer.ai is a valuable platform that offers businesses deep insights into consumer behavior and foot traffic patterns.
By leveraging advanced technology and data analysis, businesses can make informed decisions regarding marketing strategies, store locations, and customer experiences.
With its robust data collection methodology and comprehensive insights, Placer.ai remains a leader in location analytics, empowering businesses to succeed in a competitive market.